Customer Selection … Eenie, Meenie, Minee, Mo!
Presented by: Char Hiebert, CPB
Do you find yourself taking on every customer that approaches you for bookkeeping services, no matter what? … Do you continue to work with customers even if they are slow to pay you, or don’t pay you at all? … Do you have some customers that you love as human beings, but you find the work to be joyless? … Are you painfully aware that the quality of your customers is sub-par, but you don’t know what to do about it?
If you answered “yes” to any of these questions, this session is for you!
In business, having a clear picture of your ideal customer – and how to attract them – is critical to creating a lucrative practice – never mind a practice that you love. Developing awareness of what a successful business relationship looks like to you, and how to communicate this authentically is a learned skill, not something you are born with. Bookkeepers tend to spend a lot of time learning the technical side of bookkeeping (like government compliance and how to utilize software), but may be undereducated when it comes to managing a relationship.
Well Char’s goal is to help you change this by sharing:
Customer selection & creating your “ideal customer” profile
Customer attraction (to fit that profile)
Effectively communicating what you do/how you work
How to fire customers (even the ones you love as human beings).